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BLACKSMITH BREWING
A new micro brewery was coming to Dartmouth with a unique twist. This craft brewery wanted to target the anti-craft beer drinker. The challenge was to create an identity that would intrigue their target demographic but not detract from loyal craft beer drinkers.
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ADOBE PHOTOSHOP | ADOBE ILLUSTRATOR
A story line was created that carried an epic history. Inspiration began with viking origins, but then evolved to a dwarven blacksmith character, a bit rough around the edges but uniquely identifiable with the brand alone.
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